Spring 2025 marks an exciting season for anglers as Shimano unveils five fresh color options for its renowned suspended jerkbaits, including the World Minnow 115SP. This new lineup is designed to leverage Shimano’s pioneering BOOST CONCEPT lure technologies, providing an ultra-natural finish that aims to entice even the most cautious gamefish.
"We’re always looking to innovate and improve our offerings," said a Shimano spokesperson. "This year’s new colors, particularly the Matte Perch pattern, are crafted to mirror young-of-the-year perch, an essential component of the diet for many fish species in northern waters."
"We’re always looking to innovate and improve our offerings,"
The World Minnow 115SP has firmly established itself as a key player in Shimano’s lure lineup. Known for its unique ability to deliver erratic side-to-side darting movements, this 115mm jerkbait is engineered to mimic the unpredictable behavior of fleeing baitfish, creating an irresistible target for predatory fish. "With our FLASH BOOST technology, the World Minnow continuously projects a lifelike flash, even when paused, enhancing its effectiveness," the spokesperson continued.
"With our FLASH BOOST technology, the World Minnow continuously projects a lifelike flash, even when paused, enhancing its effectiveness,"
This jerkbait boasts an aerodynamic profile that translates to impressive casting distances, making it ideal for anglers targeting fish at mid-range depths of four to six feet. The addition of three new colorways—Matte Perch, Horned Minnow (limited edition), and Jalapeno (limited edition)—affirms its versatility and potential for success in various fishing conditions.
Another notable mention is the Zumverno 115SP MR, which complements the World Minnow 115SP in Shimano’s lineup. "The Zumverno's design features a nose-down posture, ensuring visibility on a forward-facing sonar screen while maintaining its erratic action," explained the spokesperson. This jerkbait dives slightly deeper, reaching depths of approximately seven feet, and is particularly effective when fishing near structures thanks to its uniquely crafted bill that facilitates deflection off obstacles.
"The Zumverno's design features a nose-down posture, ensuring visibility on a forward-facing sonar screen while maintaining its erratic action,"
The new color options for the Zumverno 115SP MR include Matte Perch, Macchiato, Wintergreen, and two limited editions: Horned Minnow and Monster Bass. These enhancements are intended to assist anglers in matching the local forage and increase their chances of landing a catch.
"At Shimano, our aim is always to push boundaries in lure design," said the spokesperson. "We believe that these new colors will enable anglers to effectively capitalize on feeding windows in clear water conditions this spring."
"At Shimano, our aim is always to push boundaries in lure design,"
The lure's combination of advanced technology and color innovation positions it favorably for the upcoming fishing season, resonating well with both seasoned anglers and newcomers alike. The accessible depth range and realistic presentation of these lures make them a compelling option for trout and bass enthusiasts.
As the fishing community eagerly anticipates the arrival of these new lures, it’s clear that Shimano is making strides to meet the demands of anglers looking for superior performance in their gear. The 2025 introductions of the World Minnow 115SP and its peers are set to not only attract fish but also elevate the overall fishing experience this spring.