In a move set to excite anglers, Missile Baits has unveiled its latest products, the Freedom Flyer soft plastic minnow baits and the Eye Roll jig head. Announced from Salem, Virginia, on July 14, 2025, these innovations aim to enhance the fishing experience by mimicking the lifelike actions of baitfish.
The Freedom Flyers come in two sizes, 4.25 and 6.0 inches, and are engineered to deliver maximized rolling action while providing versatility in various fishing techniques. John Crews, professional angler and owner of Missile Baits, shared insights on the new product. "The Freedom Flyer is a bait we’ve been working on for a long time," he said. "We wanted something that had a natural and functional baitfish profile but also rolls with ease because of the up-pitch elevators on the rear portion."
Crafted meticulously with Missile Baits' signature detail, the Freedom Flyers possess a unique minnow-shaped body that features specialized up-pitch elevators. This design creates a smooth swimming and rolling action, making them highly effective at deceiving even the most cautious fish. "It’s money on a jig head like the Eye Roll, but just as deadly fished like a fluke, on a Carolina rig, or on a scrounger head," added Crews, underscoring the bait’s versatility.
Complementing the Freedom Flyers, the Eye Roll jig head enhances the overall fishing strategy. Designed with fishermen in mind, it features a welded stainless-steel ring that allows for increased rolling and wobbling action. Its oversized 3D eyes enhance visibility in water, further attracting fish.
"The Eye Roll offers increased rolling and wobbling action that enhances the Freedom Flyer’s rolling and swimming action," said Crews, emphasizing how the jig head works in tandem with the bait for greater effectiveness. Anglers will appreciate the Eye Roll’s custom VMC hook with a wire bait keeper, designed for reliability whether targeting suspended or bottom-oriented fish.
Both the Freedom Flyers and Eye Roll jig heads are available in multiple color options, including Live Minnow, Electric Shad, and Spot Remover. This variety allows anglers to adapt to different fishing conditions and target specific species with greater precision. Each product has been developed to work seamlessly together, ensuring a successful outing.
Here are some product highlights for both new offerings: - **Freedom Flyers**: Available in two sizes (4.25 and 6.0 inches), they boast a dynamic tail and realistic minnow profile, paired with special rear up-pitch elevators for easy movement in water. - **Eye Roll Jig Heads**: Offered in various weights (1/8 oz, 3/16 oz, 1/4 oz, and 3/8 oz) and 3/0 and 5/0 hook sizes, they feature lifelike oversized 3D eyes and a suited design for enhanced rolling action.
The Eye Roll jig heads are set to reach tackle retailers across the nation this week, with online availability at www.missilebaits.com soon to follow. The Freedom Flyer 4.25 is expected to ship in early September, while the larger 6.0 version will be available in October.
Founded by professional angler John Crews, Missile Baits is dedicated to producing high-quality, innovative soft plastics and terminal tackle. The company is recognized for its commitment to anglers, designing products that are tested and proven on the tour scene, continually affirming its status as a leader in performance and design within the fishing community.