**ONTARIO, Calif.** (July 9, 2025) – FishLab Tackle has officially unveiled the Rattle Toad Pro, a topwater frog lure that aims to revolutionize bass fishing. Building on the successful foundation of the original Rattle Toad, this latest iteration promises not only louder sonic calls to attract fish but also boasts enhanced action and better hookup ratios.
"With the Rattle Frog Pro, we set out to take everything anglers loved about the original Rattle Toad and make it even better," said Mike Bennett, Product Development Manager at FishLab. "It’s louder, more responsive, and available in a fresh lineup of tournament-winning colors."
The Rattle Frog Pro features an upgraded external rattle system, claimed to be the loudest in its class. The design includes an oversized rattle chamber strategically positioned on the rear of the lure, which contributes to its ability to stay flat during retrieval. This innovation makes the lure easier for fish to track through dense vegetation and heavy scum lines. "The external rattles increase sonic range to call fish from farther away while also enhancing the frog’s walk-the-dog action with a more fluid and aggressive side-to-side motion," added Bennett, underscoring the improvements made to the lure’s attractability.
In terms of structure, the Rattle Frog Pro is equipped with a full-length floating PVC leg skirt made from specialized materials. This leg skirt remains visible and lifelike on the surface when paused, creating an enticing silhouette that mimics natural prey. Additionally, the redesigned hook system features reinforced strapping to mitigate lateral flex during hooksets, effectively increasing the chances of landing fish.
The elevation of the hook position minimizes the body compression needed to expose the hook points. This design allows anglers to enjoy more efficient hook penetration, particularly during explosive strikes. "We know that making effective lures means understanding the target fish and the food they eat... and we do!" emphasized FishLab's commitment to creating high-quality, fish-catching lures.
Available in two sizes—2 ¼” and 2 ¾” and a selection of seven innovative color patterns including Black/Red, White, Green, and Bluegill—the Rattle Frog Pro is designed to perform effectively in various environments, including pads, slop, and open water.
FishLab continues to be dedicated to blending the art and science of fishing. As they aptly put it, "We learn by doing. The water is our lab, and we love research!" With fish behavior constantly evolving, the brand is on a mission to stay ahead of the curve. "By applying decades of experience, bold creativity, a little patience, and a lot of time on the water, we can better the odds of finding that successful formula," the company stated.
The Rattle Frog Pro is set to be available to anglers in July 2025, and is expected to make a significant impact on how trophy bass are targeted. For those interested in learning more about this product and others from FishLab, the company’s website offers comprehensive insights into its innovative offerings.
In conclusion, the Rattle Toad Pro represents a significant advancement in topwater fishing lures. This new design not only aims to attract more fish but also ensures a better success rate during fishing endeavors. As FishLab continues to blend innovation with practicality, the fishing community eagerly anticipates how these changes will enhance the angling experience.